The global womens activewear market was valued at $119,078 million in 2017 and is expected to reach $216,868 million by 2025. These clothing items are designed for women athletes to enhance their performance, offering features such as enhanced grip, moisture wicking, and bi-stretchability.
Does wrapping your stomach while exercising work?
Activewear should be comfortable enough to withstand the rigors of your workout. You should consider how often you plan on working out to find the right piece of activewear. There are several types available, each designed to offer different levels of support and comfort. For instance, sports bras designed for yoga, Pilates, and barre classes provide medium or high support. High-impact bras, on the other hand, provide support to your muscles during vigorous exercise.
Womens activewear is a popular product for women who are interested in staying fit and healthy. The growing popularity of fitness apparel has led to a rise in the number of activewear products on the market. There are several factors driving this growth, including the increased awareness of health and fitness and the growth of activewear among women.
As women’s sportswear market grows, more brands are taking the initiative to cater to female customers. Some brands have even created specialty lines for female athletes. Some brands have also taken a bold stance against the sporting giants by signing top athletes to endorse their products. One of them, Athleta, signed Allyson Felix as its first sponsored athlete. The model has taken on the role of a spokesperson and has launched her Power of She campaign next year.