Creating Signature Scents for Your Brand
Your customers have a lot to choose from when it comes to purchasing your products and services, but one element that can set you apart is your signature scent. The Creating Signature Scents for Your Brand is highly evocative, and our brains can recognise upwards of 10,000 different scents. Signature scents create an olfactory experience for your audience, creating a connection that’s more powerful and memorable than a brand image or slogan. It’s why major retailers such as Nike have found that scent marketing increases purchase intent and average unit sales.
The Importance of Room Scenting
Signature scents are a great way to create a consistent and immersive olfactory experience, whether through in-store diffusion or scented products such as private label candles or reed diffusers. Depending on your budget, you can experiment with a variety of fragrance accords to find the perfect balance that represents and complements your brand aesthetic and customer experience.
When it comes to choosing a signature scent for your brand, the key is to choose based on personality and emotion rather than fragrance notes or ingredients. For example, woody scents like sandalwood and patchouli are grounding and sophisticated while oriental notes like vanilla and frankincense add an air of luxury and indulgence. By expertly blending the unique properties of each fragrance type, your perfumer can craft a signature scent that tells a story that resonates with your customers.